--- title: "SEO, AEO & GEO" description: "Technical SEO, answer engine optimization and generative engine optimization: audits, content, implementation and measurement for business websites." canonical: "https://juhenza.com/solutions/seo-aeo-geo" last-updated: 2026-10-15 --- # SEO, AEO & GEO > Technical SEO, answer engine optimization and generative engine optimization: audits, content, implementation and measurement for business websites. ## SEO, AEO & GEO services. Make your expertise discoverable. Technical SEO, answer engine optimization and generative engine optimization for business websites. Connect crawlable pages, useful answers and credible sources to the enquiries that matter. ## Fit For businesses, SaaS teams and specialist service providers improving discovery in search results and AI-generated answers. ## Scope - **SEO: build a sound search foundation:** Audit crawling, indexation, rendering, canonical URLs, sitemaps, internal links and performance. Map relevant queries to useful pages, then implement the technical and on-page fixes. - **AEO: answer the buyer’s actual question:** Organize service pages, comparisons and guides around clear questions and direct, supported answers. Improve headings, definitions and visible evidence so readers can understand each answer in context. - **GEO: make expertise easier to reference:** Clarify your business identity, original expertise and source-backed claims. Review crawler access and content availability for AI search, with structured data that matches what visitors can see. - **Measurement: connect visibility to enquiries:** Establish a baseline for qualified organic traffic and conversions. Track a defined set of queries, answer mentions and source citations over time, recording platform, date and testing conditions. ## Process 1. **Establish the baseline:** Agree the audience, priority services, markets and conversion goals. Review the website and available Search Console, analytics and content evidence. 2. **Implement the priorities:** Fix the highest-impact technical issues and improve the agreed pages. Keep recommendations tied to search intent, accurate business facts and maintainable content. 3. **Verify and review:** Check server-rendered pages, metadata, schema, links and mobile behavior. Compare results with the baseline and agree the next changes from the evidence. ## Examples ### A service business - Challenge: Your website describes what you do, but buyers cannot find the page that answers their problem. - Approach: Map commercial search intent to services, improve the page hierarchy and repair crawlability, metadata and internal links. Give each page a relevant next step. - Deliverable: A prioritized audit, an agreed set of implemented page improvements and a baseline for qualified enquiries. Illustrative scope, not a ranking forecast. ### A SaaS or product team - Challenge: Your product has useful documentation, but its use cases and differentiators are difficult to understand from search. - Approach: Connect product pages, documentation and comparisons around buyer questions. Add clear definitions, first-hand evidence and appropriate schema, then verify the rendered content. - Deliverable: A query-to-page map, improved product and documentation content, and a repeatable review of search visibility and conversions. ### A specialist B2B team - Challenge: AI-generated answers miss your business or describe your expertise inaccurately. - Approach: Review a fixed set of relevant prompts and cited sources. Resolve inconsistent identity and unsupported copy, improve source accessibility and publish useful answers grounded in your actual work. - Deliverable: A documented visibility baseline, a content and entity correction plan, and comparable follow-up checks. Mentions and citations remain platform decisions. ## FAQ ### What is the difference between SEO, AEO and GEO? SEO improves a website’s technical foundations and relevance for organic search. AEO organizes useful answers to specific questions. GEO focuses on making accurate, credible information accessible for generative search experiences. They overlap and work from the same content and technical foundation. ### Can you improve our existing website? Yes. We can start with an audit and targeted implementation on your existing stack. A rebuild is only considered when the evidence shows that the current setup blocks the agreed requirements. ### Do you guarantee rankings or citations in AI answers? No. Search rankings, AI mentions and source citations are controlled by the platforms and can change. We agree the work, deliverables and measurement approach, rather than promising a specific position or inclusion. ### Do AEO and GEO require special schema or an llms.txt file? There is no special schema required for Google’s generative search features. Accurate structured data can describe visible content; it does not guarantee inclusion. An llms.txt file can be an optional discovery document for tools that use it, rather than a substitute for accessible HTML or an established ranking requirement. ### What do you need to scope the work? Share your public website, target audience, markets, priority offerings and desired enquiries. Available Search Console and analytics reports help establish a baseline. Read-only access can be arranged during the project; do not put credentials or confidential reports into a public brief. ### Can this be an audit or an ongoing engagement? We can scope a one-off audit, audit plus implementation, or recurring content and technical reviews. Deliverables, access, reporting cadence and pricing are agreed for the project. ## Reference architecture SEO, AEO and GEO share the same website and business facts. Inspect each layer to see its role and the evidence to review. ### SEO Crawl & index → Intent & page structure Make important pages accessible, indexable and relevant to the searches your audience uses. Connect page content to a clear conversion path. Review: Inspect server HTML, canonical URLs, sitemap coverage, internal links, search queries and the available traffic and enquiry baseline. ### AEO Questions & direct answers → Context & evidence Help visitors understand a complete answer without guessing what it applies to. Use clear definitions, comparisons and explicit boundaries. Review: Check whether each answer addresses a real buyer question, stands on visible evidence and stays accurate when read outside its surrounding page. ### GEO Business identity & sources → AI visibility review Make your original expertise and business identity easier to discover and reference in generative search, while keeping platform inclusion outside the promise. Review: Record sampled questions, platforms, dates, mentions and cited URLs. Separate a source citation from a recommendation and an actual enquiry. Illustrative planning model; scope and deliverables are agreed per project. ## Technology choices Evidence for the work. Tools for the question. ### Search evidence Search Console · Analytics · Crawl reports Use available account evidence to distinguish indexing problems, query relevance and conversion performance before prioritizing work. ### Website implementation Server-rendered HTML · JSON-LD · Performance checks Verify the content people and crawlers receive. Use structured data that describes visible information and check the actual mobile experience. ### Answer visibility Query sets · Citation logs · Content reviews Use dated, repeatable samples to review answer quality, business mentions and linked sources. Keep these measures separate from organic leads. ## Quality checks before handover ### Reviewable technical changes Check status codes, canonicals, sitemap entries, metadata, rendered headings and internal links against the agreed page inventory. ### Accurate, useful content Review business facts, answer context, authorship and supporting sources. Avoid fabricated proof, keyword stuffing and unsupported claims. ### Comparable measurement Document baseline dates, data access and query conditions. Report what changed and what remains uncertain, alongside qualified conversions where measurable. ## Preparing for a project Bring your website URL, target customers and markets, priority services, known search issues and available non-confidential performance summaries. Start a project: https://juhenza.com/contact